A practical collection that turns CRM theory into commercial results. Here you’ll find clear, actionable writing on CRM strategy, data management, system selection, adoption, and the common mistakes that stop projects delivering value.

• What you’ll get
  Short, focused reads that prioritise measurable outcomes, real-world examples, and step-by-step thinking you can use in board meetings or on the shop floor.
• Who this is for
  Business leaders, CRM practitioners, marketing and sales teams, and anyone responsible for turning customer data into repeatable growth.
• How to use these articles
  start with audits and strategy pieces if you’re planning change; read the data and adoption articles if you’re trying to rescue an underperforming CRM; use selection guides when choosing a new platform.