sknclinics.co.uk
CRM Support
Salesforce Marketing Cloud (SFMC)
CRM Development
CRM Configuration
Email & SMS Marketing
Marketing Automation
CRM Campaign Management
Loyalty & Retention
CASE STUDY
Leading UK skincare & aesthetics
sk:n Clinics
What started out as emergency cover blossomed into a longer relationship, building out the CRM capabilities for the marketing operation.
CRM & Data Audit
Conducting a CRM Audit highlighted ineffective and inefficient functions of the current SFMC configuration.With ongoing campaigns integral to driving business growth, solutions were prioritised to ensure that Marketing could still operate and delivery, while adjustments were made to improve data extensions, inefficient SQL Automations, Mobile Studio, Journey Builder outputs and ROI.
CRM Configuration
Data was segmented to ensure more lifecycle marketing communications could be utilised. Communicationtiming was adjusted to optimise open rates. Audiences were reduced by removing non-engaged. Consents were managed to ensure that GDPR and Data Protection compliance was adhered to.
CRM Campaign Management
These small adjustments all increased CRM ROI as communications became more targeted, more effectiveand reducing wasted costs on email and SMS.
The approach reduced sk:n Clinics campaign expenses by74% and increased their sales by 45 times their initial investment within six weeks, thanks to my simplifiedstrategies in audience segmentation and personalised communication.
Marketing Automation
Many segmentation tasks were built as automations to run continuously instead of ad hoc communications to ensure customers used their credits or making sure they renewed them when nearing the end of a bundle.
This saved the team valuable time, built better relations with clients as it was more pro-active and improved client retention
Case Study
Testimonial
CRM Journey Building
CRM Campaign Management
Segmentation & Targeting
E-Newsletters
Omni-Channel Marketing
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Profitable Business Growth
Through Great CRM
At Cymer CRM, our mission is to provide insightful CRM consultancy services, helping organisations develop well configured CRM platforms that aligns with their unique business needs, while maintaining the highest standards of integrity.
The goal is to enhance your Return on Investment and empower your operations for profitable business growth, making
Cymer CRM the go-to independent CRM solutions provider in the UK.
Cymer CRM
Cymer CRM is a trading Style of Cymer Marketing Solutions Limited
Cymer Marketing Solutions Limited is registered in England,
Company Registration No 12298160.
Registered Address: 58 Longbreach Road, Kibworth Harcourt, Leics, LE8 0SR.
Registered VAT number is 335237511.
Leicester, UK
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