Invest in genuine prospect meetings, not just leads. Cymer CRM’s B2B Meeting Generation pairs Cymer’s CRM expertise with Handshake by gro.bot to deliver targeted, high-conversion meetings that fill your pipeline with the right decision makers.

The problem: why most lead gen fails

• Low‑quality leads waste time - bulk, untargeted lists create noise for sales teams.
  
• Unqualified conversations drain resources - conversations that don’t match buying intent cost hours and morale.
  
• Scatter‑gun strategies don’t prove what works - inconsistent channels and messages hide true ROI.
  
• Zero leads = one bad quarter from panic mode - unreliable pipelines create existential risk for growth-minded teams.
  

Each of these is directly addressed by a shift from Cost‑Per‑Lead to Cost‑Per‑Meeting, the core economic pivot in this service.

The solution: Handshake + Cymer CRM

Handshake by gro.bot integrates with Cymer CRM to create an AI‑powered meeting generation engine that:

• Trains an AI twin on your voice for authentic outreach.
  
• Runs cross‑platform sequences (LinkedIn + Email) with human‑in‑the‑middle reputation protection.
  
• Uses psychometric personalisation and neuromarketing principles to build trust, give value, and warm prospects for meetings.
  

This approach shifts focus from raw lead volume to qualified, booked meetings you only pay for when they happen.

Key benefits and performance improvements

• 30–50% reduction in wasted sales hours by targeting the right decision makers.
  
• 2–3× improved ROAS through more efficient outreach and better-qualified prospects.
  
• +287% lift from cross‑platform (LinkedIn + Email) campaigns compared with single-channel approaches.
  
• Personalised emails are opened 82% more than generic sends, driving better engagement.
  
• Pay only when meetings happen - no charge for no‑shows or unqualified attendees.
  

These metrics are grounded in outcomes seen during deployments and testing on over £75M in closed revenue using the underlying neuromarketing frameworks.

How it works - three steps

1. AI‑Powered Workshop (60 minutes)
   Create your irresistible offer with Zoe, the AI offer architect. The workshop produces crystal‑clear positioning, your AI twin, and a complete Go‑To‑Market blueprint you can deploy immediately.
   
   
   
2. Campaign Creation
   Cymer builds your personalised outreach system with pre‑approved message themes, human reputation protection, and multi‑channel sequences tuned to your ICP.
   
   
   
3. Meetings Delivered
   Qualified prospects are booked into your calendar. You set volume caps, pause anytime, and only pay for meetings actually held.
   

Each step is designed for rapid proof and low risk: start with a free pilot account and see meetings booked before scaling.

Pricing, guarantee and commercial model

• Onboarding and configuration: £1,000 (one‑off).
  
• Performance model: floor price per account plus a success fee tied to billed revenue; partners only pay for meetings held and receive discounts for multiple campaigns.
  
• Guarantee: no fee for no‑shows or unqualified leads - you only pay when meetings happen.
  
  

Ready to try it?

Book the free 60‑minute AI Workshop to build your offer, train your AI twin, and launch a pilot account - test the system in your Cymer CRM environment with no risk and immediate ROI visibility.

Cymer CRM and Handshake bring a tested, performance‑first alternative to traditional lead gen that focuses on converting effort into demonstrable, revenue‑ready meetings.

View B2B Meeting Gen page