Email Marketing
Sending marketing emails is the easy part…reaching customer inboxes and then have them read it is where you need expert support.
Reach your target audience
Reach more of your audience and generate more leads
There are many factors to consider when looking to setup email marketing communications for your business:
- Audience Targeting
- Email design, content and layout
- Subject lines
- Timing and frequency
- Email platform
Your existing branding can be replicated to ensure consistency and recall, either within an Email platform or coded in responsive HTML.
Design
Content
Subject
Timing
Frequency
These are irrelevant if the message never gets the chance to be seen by the recipient.
Contact Cymer CRM to setup email marketing, as it could save you expense and blacklisting your domain.
Audience Targeting
Segment audiences based on demographics, behavior, and preferences. Use existing lists and Cymer has access to mass databases to target specific groups.
Email Deliverability
Making sure your emails get through to your customers and not caught in Junk/Spam folders is a must so Email Service Providers (ESPs) don’t blacklist your domain, but is easily overlooked and can be difficult to overcome.
Cymer CRM has vast experience and processes ensuring your email marketing has the best chance of reaching their intended inboxes whether sending to 10 or 10,000,000 email addresses. In certain cases it may be useful to setup a separate domain for email marketing, especially if the volumes or frequencies are high. Cymer CRM can manage this for your organisation.
Cymer CRM has vast experience and processes ensuring your email marketing has the best chance of reaching their intended inboxes whether sending to 10 or 10,000,000 email addresses. In certain cases it may be useful to setup a separate domain for email marketing, especially if the volumes or frequencies are high. Cymer CRM can manage this for your organisation.
Dedicated Email Domain
If you are regularly sending high volume email marketing campaigns, especially to cold leads, it is worth investing in a dedicated domain. This helps maintain a good score for deliverability on your main domain, keeping it on the safe list for your daily and transactional communications.
Domain warming is an essential process to take new high volume email domains through so that ESPs accept the activity and give you the platform to make sure your messages reach their intended audience.
Domain warming is an essential process to take new high volume email domains through so that ESPs accept the activity and give you the platform to make sure your messages reach their intended audience.
Email Address Validity
Checking over data is vital – especially getting the email address correct. Did you know that sending to invalid Email Address reduces your Deliverability scores with service providers like Google & Microsoft?
A lot of these are user entry errors that can be rectified simply, i.e. remy@cymermarketing.couk (should be .co.uk) or isaac@homail.com (mis-spelling hotmail). Some are not visible, e.g. email no longer exists or Recipient has blocked your domain.
A lot of these are user entry errors that can be rectified simply, i.e. remy@cymermarketing.couk (should be .co.uk) or isaac@homail.com (mis-spelling hotmail). Some are not visible, e.g. email no longer exists or Recipient has blocked your domain.
Cymer CRM
Cymer CRM is a trading Style of Cymer Marketing Solutions Limited
Cymer Marketing Solutions Limited is registered in England,
Company Registration No 12298160.
Registered Address: 58 Longbreach Road, Kibworth Harcourt, Leics, LE8 0SR.
Registered VAT number is 335237511.
Leicester, UK
.