Customer Relationship Management (CRM) is more than the platform used to manage customer data and interactions. When CRM principles are learnt, it is easy to understand how CRM strategies impact most business functions.

These programmes from Cymer CRM are designed to teach participants about the discipline of CRM, how it relates to your business operations and how you can master CRM strategy to deliver sustainable and profitable business growth.

• DEFINE CRM
  Develop an understanding of CRM as a strategy, not just a platform, that will shape how you view and use CRM within your organisation.
• USE BEST PRACTICES
  Establish a consistent way of working that enables efficient processes, captures the required information, leading profitable business growth.
• CRM '5 WAYS' FOR BUSINESS GROWTH
  Takeaways you can look to implement for improvements in operational efficiency, marketing effectiveness and data management.